8/13/2023 0 Comments Nerf rebelle gameDid the advertisements feature boys more prominently? Yeah, and that’s where the problems lies.Īnita Sarkeesian recently put out her fifth installment of Tropes vs Women in Video Games where she defined the Ms. The neon orange footballs, the blue, red, and yellow guns and crossbows, pretty much everything short of the actual weapons were colored the same and it didn’t matter. You know what Nerf items I played with when I was a kid? The same ones the boys did. This is like some next level, we-really-need-the-money, BS. I know marketing toys for boys and girls has always been part of advertising, but seriously what the fuck is this? Rebelle? Not only did Nerf and Hasbro color-code the weapons for girls, but they had to genderize the spelling of “rebel” while adding bird-like flairs to the weapons and projectiles. So, yeah, looks like the one thing keeping girls from meeting the boys on the playground of battle was a stylish line of crossbows and guns color-coded for your gender-specific pleasure. Katniss, their hero, would agree with him.Hey, girls, do you like Princess Merida from Brave? Do you like Katniss Everdeen from The Hunger Games? Do you remember Geena Davis? Do you want to play war games on the playground like all kids do? Well guess what, Nerf has their own line of girl-oriented weaponry for you to fight back against…whatever it is you’re fighting against that makes you “strong”. Their older brother is dismissive, pointing out that a version marketed to boys – or, as he calls it, "the black one" – does more. But Hasbro appears to have taken this new type of girl hero and given her a marketing treatment that feels distinctly out of date – one that depends on being attractive, even when wielding a crossbow.īoth of my daughters want the "pink bow and arrow for girls" for Christmas – even the six-year-old, who isn't allowed to watch the films. At last we have a female screen hero with the body of someone you could bump into in the supermarket and an aesthetic that suggests substance over style. ![]() I also think that, in some ways, Hasbro should be praised for producing a toy for an "outdoor girl", rather than the makeup, jewellery, dolls and tea sets that sit them down inside the house. I'm tired of pointing out that pink was the colour of masculinity a long time ago – that there's nothing inherently feminine, or inherently problematic, about the colour. I've got nothing against pink per se, and I'm happy to see it having a bit of a fashion moment for grownups. It isn't all about being pink and pretty." Not that there's anything wrong with being feminine, but there's more than one way to be a girl. ![]() What's so disappointing is that it has to be done in a pinkified, prettified way. ![]() "We are desperate for decent female characters in film. People, crossbows are meant to help you survive, not look good on a catwalk.Ībi Moore, the founder of Pinkstinks, the campaign that managed to get Hamleys to stop branding beauty products and ironing boards with pink for girls while leaving the construction toys and outdoor games for the boyfolk, is also disappointed. ![]() "You can play with the hair and face and shoes and clothes," she says, happily. In a promotional video, a saleswoman dressed remarkably like Katniss shows off her target practice and speaks of accessories that allow girls to create an avatar. OK, so the Heartbreaker Bow isn't marketed directly at Hunger Games fans – partly because Hasbro didn't win the franchise rights, I suppose – but I can't think of many other reasons for the launch of a bow and arrow for girls this year.
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